Recently, after a great girlie trip to the Bunya mountains, I realised that I was sadly lacking in the lingerie department. Well when I say sadly lacking, I mean wearing sexy lingerie is not an everyday event for me. I have always thought lingerie was something for special occasions. Isn’t underwear and lingerie two totally [...]
I often catch myself presuming I know my female audience well, simply because I am one. I expect I’m probably not alone in making this common mistake.
Like any major market segment however, shifts and changes are regular and it seems those who continually cultivate a deeper understanding of the modern women, are at the [...]
Blog Chicks ‘Top 100 Australian Female Bloggers.’
New reseach: Work-life balance worse for women
New reseach: Women struggle with full time
Aussie blokes make the worst husbands
Are self employed women the lucky ones?
Let’s put the fun back into feminisn, forget about burning bras!
Late motherhood: time for a vital wake-up call
The new marketing target: Gamma Women
Are we [...]