Archive for August 2009
Lingerie or Underwear
August 27, 2009 | 
Author 
Recently, after a great girlie trip to the Bunya mountains, I realised that I was sadly lacking in the lingerie department. Well when I say sadly lacking, I mean wearing sexy lingerie is not an everyday event for me. I have always thought lingerie was something for special occasions. Isn’t underwear and lingerie two totally different things? Apparently not.
According to my niece in her early twenties, wearing beautiful lingerie is an every day occurrence. She was appalled that I might consider saving such treasures for evenings of romance. ‘What do you wear the rest of the time, nanna knickers’ she scoffed. Well I wouldn’t have quite called them that.
Posted in Women, Beauty and Fashion | 
Tags: brisbane, Brisbane Woman, Girls night out, Kim Nicholls, Kylie Welsh, lingerie, women's events in brisbane | 
9 Comments »
The new marketing target, Gamma Women
I often catch myself presuming I know my female audience well, simply because I am one. I expect I’m probably not alone in making this common mistake.
Like any major market segment however, shifts and changes are regular and it seems those who continually cultivate a deeper understanding of the modern women, are at the forefront.
Marketing to women is globally big business, with thousands of companies competing in this multibillion dollar industry world-wide. Long gone are the days where women waited patiently for an allowance each week and their buying power consisted of controlling the grocery shopping. Women are now responsible for 80% of all household purchases.
Posted in Women in Business - General | Tags: Brisbane Woman, David Bohan, events in brisbane, gamma marketing, gamman women, household purchases, Kylie Welsh, marketing to women, Meredith Publishing, NBC Univesal research, Stephanie Bressan, womens buying power, working collaboratively | 3 Comments »
August Girlie Updates
Blog Chicks ‘Top 100 Australian Female Bloggers.’
New reseach: Work-life balance worse for women 
New reseach: Women struggle with full time
Aussie blokes make the worst husbands
Are self employed women the lucky ones?
Let’s put the fun back into feminisn, forget about burning bras!
Late motherhood: time for a vital wake-up call
The new marketing target: Gamma Women
Are we drinking too much because of stress?
More women in the boardroom – how do we make it happen?
Meet the Sunshine Coast’s most outstanding business women.
The smart women’s guide to getting hired.
Addressing the needs of women will grow your business.
How many handbags does a woman need?
Like-mindedness is better than age in marketing to women
Paid maternity leave on the rise report
-Please click on title to read full article.
