The Four Myths of Self Promotion

Kelly Watson, Forbes Woman

It’s time to toot you horn!!

Want to make a woman feel uncomfortable? Just ask about her strengths.
It’s no stereotype: Studies show that women are notoriously bad at promoting themselves.
One study, from employee search firm ISR, attributes this trait to the high value women place on relationships [...]

So what’s holding back so many women business owners?

By SHARON G. HADARY, The Wall Street Journal.  Picture by Andrea Levy
The phenomenal growth of women-owned businesses has made headlines for three decades—women consistently have been launching new enterprises at twice the rate of men, and their growth rates of employment and revenue have outpaced the economy.
So, it [...]

Making The Most Out Of Networking…

When you are commencing in your own business, attending networking events can be a tad overwhelming.  If you compare networking to other forms of new business development, it is less expensive and very effective.
You’ll need to find the right networking event for you and your business. It’s also important to remember that it [...]

Does your business deserve an award?

Have you ever come across the words ‘award-winning business’ in a business article or email tagline and wondered how you could add them to your business? 
Or have you been nominated for an award, but thought the work involved wasn’t worth it? 

The new marketing target, Gamma Women

I often catch myself presuming I know my female audience well, simply because I am one.  I expect I’m probably not alone in making this common mistake. 
Like any major market segment however, shifts and changes are regular and it seems those who continually cultivate a deeper understanding of the modern women, are at the [...]

Boost your business!

Are you continually blown away by the all the advances in online technology? Just as I master the latest innovation, something new and different pops up, that others are now making millions on. 
If you’re a business owner it’s paramount that you keep abreast of these advances though, to ensure your business is running as effectively [...]

A time to kick but…

The stick or the candy?  Which approach gets the most out of people and the most from ourselves?  Ever been accused of being too hard on yourself?  I have and you probably have too - comes with the territory of trying to be superwoman and leap from tall buildings.

Misunderstanding versus Miss Understanding

Recently I was introduced to a woman.  Within the first five minutes of meeting, she insulted me. 

I stared ahead for a few seconds processing what had been said, trying to decide whether I had misheard.  I was too close to mishear though, so wanting to defend myself I said, "I’m sorry but could you [...]

Thriving…

In Australia, we are facing two natural disasters – the horrific bushfires in Victoria and the devastating floods in North Queensland.  No one is unaffected by these horrendous tragedies and our hearts go out to the hundreds of victims and their families.
Globally we also are being weighed down by the world wide economic crisis.  If [...]

Be, do and have

“Be all that you can be Kylie.”  This was said to me recently by a friend, as I was  contemplating the pro’s and cons of taking up a new challenge and stepping outside my comfort zone.
I stopped mid sentence, as the words floated around us both and I tried to absorb what was really being [...]