Women in Business Updates

Women in Business: Audio Products-Easy, Cheap and Powerful!

           

(Sorry – the battery on our microphone was flat, so the sound quality is not very good.  We will have this fixed up for next time.  Thanks for your patience x)

In this week's Success Tip, we talk about The Power of Audio!

This will include:

* Why audio is a great place to start with Information Products

* Why audio works so well with your new customers

* The tools you'll need to get you started

* How to record your first audio product

* How to prepare yourself for your first interview      

Women in Business Updates – August

Rules for Startup Entrepreneurs.  There may be few road maps when it comes to starting a small business, but there are certainly women in businessthings to keep in mind. Here are some important tips to keep in mind when getting started and when running your business as well that can help you along the way.

Most Small Business Facebook Page Fans Not Local.  Every once in a while I get a press release and I use it as an excuse to write a blog post. Unfortunately, the company that send me this one, Roost, will probably not be pleased with what I’ve done with their report.

A Creative Way to Reach out to Bloggers!   Some small businesses would love to get the attention of bloggers in their niche, but don’t know how. After all, getting your business mentioned in a blog that covers your vertical or is influential in your market, can raise your business’s visibility.

Statistics on Women in Affiliate Marketing!  Approximately 300 companies were surveyed regarding women’s involvement in their affiliate marketing businesses for this report.

The Complete Entrepreneurs Guide to Google+  Response to Google+, the new social networking platform from Google, has ranged from excitement to groans from people already overwhelmed with too much social media activity.

Great Video:  An entrepreneur's transforming moment. Given that she started with a trunk show in Austin, Texas, in 2003 and generated more than $100 million in revenues last year, Stella & Dot CEO Jessica Herrin chose a fitting theme for her 2011 confab of sales reps: "Women Behaving Boldly."

18 Social Networks for Entrepreneurs.  Entrepreneurs are no strangers to going it alone. But that doesn’t mean they have to be alone. Social networks provide a way to collaborate and share ideas with peers, search for partners, locate service providers, get the necessary information to run a business, and join a community of fellow entrepreneurs.

10 Must-Have Business Apps for 2011.  No matter your weapon of choice from iPhone to iPad, BlackBerry, Android or Palm device, apps make every entrepreneur’s life that much easier. But with thousands available for download on dozens of mobile gadgets, it can be hard to tell which are really worth their weight in microchips. Following are 10 of the top business apps for entrepreneurs to help you get started. All of them put the power to boost productivity right in the palm of your hand.

No Wonder Small Businesses Are Confused About the Cloud!  A survey released this week paints an interesting picture of small businesses working in the cloud–and that picture is one of uncertainty.

Two thirds of small business owners use Facebook for marketing.   78 percent of small business owners said they plan to spend more of their marketing budget on social media this year than they did in 2010. Facebook is overwhelmingly the entrepreneur’s favorite tool, with 68 percent indicating that it is the social media tool they use most for business.

It’s Easy to Influence the Influence-Her  Take a look at the women in your life, (go ahead, they’ll appreciate it) and notice who it is they all turn to when they need advice about anything from movies to make-up.

How To Temper Entrepreneur Passion With Reality  Every entrepreneur wants to know how they can improve their odds on the road to success, and why some entrepreneurs seem to be able to squeeze success out of even a marginal business case. Most experts agree that is has lot to do with your level of passion, determination, and innovation, modulated by a strong focus on reality, common sense, and street smarts.

Brisbane Women is a free women in business network.  We pride ourselves on providing interesting and valuable content for our members, all women in their own business and solo entrepreneurs.  If you would like to contribute your own business articles or others that you have found of value, then please email mail@brisbanewoman.com with ‘Women in Business Update’ in the subject line.  We will endeavour to publish and share this with our talented business network.

Women in Business Update – January

Female board directors bloom in Australia:   TRAVEL and accommodation company Wotif appointed its first \female director in the past six months — chartered accountant Kaylene Gaffney. The posting marks further small steps forward on the long road to get more gender balance on the boards of corporate Australia.

Great Special Report: Top 5 Facebook Case Studies from 2010

Small Business News: Our Outlook for 2011 Don’t worry about the future outlook of small business as 2011 dawns. Sure there are some challenges but just look at the opportunities. We’ve cobbled together an end of the year roundup with some tips to inspire you. Happy New Year!

Technology tops 2011 resolutions for small business: (Reuters) – Charlie Raines has resolved to become more Web savvy in the New Year in order to haul in business overseas for his fledgling Florida-based seafood company.

9 Essential SEO Tips For Small Business In 2011:  The end of a decade is upon us and as we ring in and welcome the new year, we do so by building upon what we have accomplished and hopes of achieving our new goals we have set forth. Social media has broken down the communication barriers and helped to pave the way for small businesses to emerge and thrive. While we continue to see growth amongst users within social media, we cannot overlook the power of search engine optimization and getting found.

Small Businesses Get Futuristic: From batteries that breathe air to traffic-free commutes, the next five years will be full of futuristic technology that will transform the way you work and play, according to predictions from IBM

How to Navigate a Small Business through Economic Turbulence: Small businesses were among the hardest-hit by the economic free fall and many are still reeling from the effects. Each time the economy takes a dive, even the most steadfast small business owners contemplate drastic measures such as overhauling the company, including a new mission statement and purpose. Fortunately there’s a better option: modest transformation while maintaining your company’s core values. Here are some tips to weather the storm without losing your corporate identity.

Women in Business December Update

What Does It Take To Be An Entrepreneur?Starting a Small Business, The What  Over the years numerous institutes and individuals have asked the million dollar question. What makes an entrepreneur an entrepreneur? What traits or characteristics are inherent to a successful entrepreneur and is one born with those traits? There’s great news! Profitable entrepreneurs are born every day!

What's the right gift for the small-business person in your life?  This is, of course, the time of year when businesses are exchanging presents of all sorts with one another. Just today I received a great one, accompanied by the following email:  "We too enjoy candy, flowers and wine. But, somehow this just felt better to do." The email then said that a donation had been made in the name of my family to a very worthy charity. Very nice and much appreciated.

Small business confused about online ads  The opportunities of online advertising are immense but many smaller businesses have no idea whether they are reaching potential customers, a new survey has found.

The 12 Hidden Crises of Entrepreneurial Women  Several years ago I conducted a yearlong research study with over 100 working women across the country about professional crises in women and how we can reclaim our lives to overcome them.  I was astounded by the findings, and felt they were so universal and important for women, I wrote a book called Breakdown Breakthrough about these 12 crises, offering a three-step holistic model to break through these challenges once and for all.

Women Are Wealthy, but Guys Mean Growth  It seems like no matter where you turn today, there’s a fascination with the idea that women are taking over. Their unemployment rates are receding. They’re earning more college degrees. They’re becoming sole breadwinners and upping the population of stay-at-home dads. For marketers, these are fine pieces of news. After all, women have long been the prime target of advertising, and if they have more disposable income to spend these days, well, so much the better.

Unleash Your Inner Entrepreneur: Tips for Grasping Unique Home Based Business Opportunities

Entrepreneurs are the wealthiest people in the world. There is no denying the powerful impact and potential of a good business venture.

Women in Business November Update

HOW TO: Get the Most From a Small Business Social Media Presence.  Today's reality is that your business needs to be on social media, but the mere existence of your business on sites like Facebook and Twitter doesn't guarantee a single sale, or even a single referral. In order for businesses to succeed in the social media space, they need to be properly educated on what works and what doesn’t. More importantly, business owners need to have realistic goals about what they'll get out of social media.

Five dangers of small business inertia – are you at risk?Sometimes, the biggest factor holding your business back is so small you can barely see it. In fact, it can be imperceptible – because it doesn't move, it's doesn't take up any space, and it's existence doesn't change a thing. I'm talking about inertia.

Women Entrepreneurs: Does Your Business Need a Man?  I know that women are more than capable of building thriving businesses and more and more of us are doing just that. I have met thousands of women entrepreneurs since starting She Takes on the World and I love hearing about the successes of women entrepreneurs who took the leap and became their own bosses. But can women achieve even more in business by working with a man?

What should a small business' website do?Someone recently told me that he considers a company's website to be so important, and so fundamental, that it is the "the business card of the 21st century."  Close, but no cigar.  I think my associate understates it.

Marketing to Women: 5 Tips for Email Marketing for Holidays.  Email volume is expected to grow 15-20% for the 2010 Holiday Season.  I am already getting emails reminding me of gift cards, easy shopping and holiday gift guides, and it is just the first week of November.  It’s no secret that retailers are eager to get their share of the 2-4% expected jump in holiday sales.

Target Marketing – Are You Making These Three Mistakes With Your Target Market? Defining your target market is the best first step to take if you are looking to open a new business or if you want to build up an existing business. Yet entrepreneurs and small business owners often short circuit this key step, jumping right into a business they are passionate about. It’s great to be passionate about your business, but if you want to make money you also need to know that others are passionate about what you love, too.

 Men and Women and the Inbox: Is There Real Impact?  We can’t turn ourselves off as we participate in business or leisure, and so we also bring our gender identity and attributes to every activity, including reading e-mail messages. Given the impact of gender, is it a good idea for you to customize e-mail messaging between men and women?

AUS report: Women entrepreneurs – 18 inspiring tales of small business success  In a country where 95% of businesses are small business, women now comprise at least One third of all small business owners, significantly contributing to this way of working.

Lessons Small Business Can Learn from Corporate Australia  Lynette Mayne has held senior positions in large organisations all over the world. Her achievements are many and her resume extremely impressive. She has a Prime Minister’s Prime Minister’s Centenary Award for leadership in industry. Lynette is the owner of Work Wear World, a leading supplier of work apparel to some of Australia’s largest corporations. In this interview she tells us about her transition from big business to a smaller enterprise, the challenges she has faced, skills she has drawn on, and success she has achieved.

Serial entrepreneurs profit from past mistakes  Serial entrepreneurs have a huge advantage over newcomers to the startup game because they bring a potent combination of experience, reputation and contacts to the table.

Legal Tips For Every Entrepreneur  As an entrepreneur, you’ve clearly got a ton of drive, passion, and determination. You’re committed to your business and your customers. You’re an expert in your products or services. But more than likely, you don’t know much about corporate regulations and company filings. And let’s face it: you didn’t exactly start a business to wade through legal fine print and tax laws.

Women in Business September Update

Please click on title to read the full article.girl

Marketing Makeovers for 9 Small Businesses The idea for Project Rev was hatched after research conducted by the Deluxe Corporation revealed what many of us already knew: many small-business owners lack marketing training and they experience more misses than hits in their initial marketing efforts.

Marketing to Women and the 10 Simple Laws You Must Not Break!  I’ve uncovered some powerful videos by Ann Sieg, and while watching the one below, I had a major ah’ha moment! The video about marketing to women, triggered a memory I had of 10 simple laws that would serve us all well in our marketing!  Break one of these laws and you’re going to turn your female buyers off and lose the sale!

 

Women in Business August Update

Please click on title to read the full article.girl

Australian Labor Party – Small Business Policy.

Australian Liberal Party – Small Business Policy.

Australia's top small businesses want tax relief. A survey of 100 of Australia’s top small and medium businesses has nominated company tax cuts as the most important action the federal government could take to better demonstrate its support of the sector.

Queensland Business Recognized as Australian Business of the Year. Sunshine Coast cased entrepreneur Sandy Forster has taken out the top honour in the 2010 Australian Home-bases Business Awards where she was awarded Australian Business of the Year at a ceremony held in Melbourne, Austrlian over the weekend.

Women Feel Stereotyped by Wealth Managers. According to the study, 55% of respondents said wealth managers must improve how they approach the advisory needs of women. Discontent was highest among women with $1 million to $5 million in assets under management.

20 Best-Branded Women On Twitter. This list of "best-branded" women on Twitter comprises travel experts, political bloggers, former models, social media gurus to happiness experts and TV producers. Despite their disparate backgrounds, all have one primary thing in common: They utilize social media to help promote their brand as well as a larger cause and always "give back" to the Twitter community.

Why Women Rock in Business!  Lorrie Thomas, Web Marketing Lecturer ?n? practiced ?n women ?n? marketing, keynotes th? Women’s Economic Ventures (WEV) THINK BIG! Event

How Women Use the Web [REPORT]. More women than men across the world visit social networking sites and spend 30% more time per month using them.

Women still struggling to break into family business: Report. A new study of Australia's family business sector has revealed women are still struggling to break into family-owned firms, with just 11% of family businesses owned by women and sons five times more likely to become CEO than daughters.

Are we entering The Age of Women?  For the past century women's progress has been cast as a struggle for equality with men. But what if equality isn't the end point? What if modern postindustrial society is simply better suited to women?

Women in Business July Update

Please click on title to read the full article.girl

Free information on new business grants for women. How do you access free information on new business grants for women?

Top Tips for Mums Thinking of Setting up Their Own Home Based Business: With the world job market in crisis and the cost of child care increasing to impossible levels, more and more mums around the world are coming up with their own solution to this problem.

What women do with their MBAs: More women are heading to business school than ever before. According to a report released last year by the US Department of Education, women received 44 per cent of all MBAs in 2007, a 75 per cent increase from a decade earlier.

Men make more loyal customers than women, researchers claim: While women tend to love shopping it is men who make the most loyal customers, new research has claimed.

Top 100 Websites For Women.  No one can succeed on her own. Even the savviest women need help along the way. To that end, with the help of the ForbesWoman community, we've searched the Web for the most dynamic, inspiring and helpful websites for women. We're delighted to present this list of ForbesWoman's Top 100 Websites for Women.

 

Women in Business June Update

Please click on title to read the full article.girl

The working woman's dilemma:  Women are no longer left out in the cold when it comes to landing the top job. But if they take time out to have children will they ever reach the pinnacle again?

Women entrepreneurs reveal their favorite business books:  If you're looking for some summer reading, take advice from the experts. We asked 21 women entrepreneurs what business books were most influential to them.

Where are the women? I was speaking this week at the ADC Future Summit in Melbourne and there was some discussion on the fact that Australia is fast going backwards when it comes to women in leadership roles.

Hitting The Gender Mark:  When it comes to marketing, author John Gray is right on the money – “Men are from Mars and Women Are from Venus.” There are significant differences in the way men and women process marketing messages. The better you understand those differences, the more effective your marketing – and return on investment – will be.

Women in Business May Update

girlPlease click on title to read the full article.

Adopting feminine characteristics in business

Female touch can influence decisions, behaviour

Women Break Through the Glass Ceiling to Success

So what's holding back so many women business owners?

91% of women are likely to pass on ads they like to others on line

Women Want a Personalized World

10 Reasons For Women to Start Their Work at Home Based Business Online

Forbes: 5 Tips for an Elevator Pitch that Gets Results

Forbes: 20 Best Marketing And Social Media Blogs By Women

Thirty Women Entrepreneurs To Follow On Twitter

Do Small Businesses Really Have Time For Marketing?

Women Entrepreneurs: 5 Tips For Starting Your Home Business

What Men And Women Are Doing On Facebook

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