The Four Myths of Self Promotion

Kelly Watson, Forbes Woman

It’s time to toot you horn!!

Want to make a woman feel uncomfortable? Just ask about her strengths.
It’s no stereotype: Studies show that women are notoriously bad at promoting themselves.
One study, from employee search firm ISR, attributes this trait to the high value women place on relationships [...]

Making The Most Out Of Networking…

When you are commencing in your own business, attending networking events can be a tad overwhelming.  If you compare networking to other forms of new business development, it is less expensive and very effective.
You’ll need to find the right networking event for you and your business. It’s also important to remember that it [...]

March - Business Woman Update

Please click on title to read the full article.
 Women face earning curve on pay
Consumer Reports: Products women pay more for
E-mail marketing still strong despite social media buzz
Women Are Looking To Build Wealth And To Have Financial Freedom!
New book: How to talk so men will listen
Australia’s top female entrepreneurs
The wealthy women list
Why Women [...]

Wealth Creation For Women

Wealth creation and freedom are no longer a part of the boys club.  Many smart, savvy women are now creating financial freedom.  Our banks, investment companies and financial planners specifically target these financially sophisticated females.  It’s hard to believe that wealth creation for women was an unheard of industry 10 years ago! 
When you are [...]

A tale from a female entrepreneur…

How I Discovered my Mojo!
A few years I ago I had a wake up call.  I realized that I’d been lied to over and over again! 
I was living in NYC working in a stressful job in TV development and trying to secure investment for my wellness company, Bodylove.
Totally under paid as I [...]

Does your business deserve an award?

Have you ever come across the words ‘award-winning business’ in a business article or email tagline and wondered how you could add them to your business? 
Or have you been nominated for an award, but thought the work involved wasn’t worth it? 

The housing market for women…

Given the positive movement in our economic climate, many women are now reconsidering their current financial options.  I spoke to Olivia Maragna from Aspire Retire Financial Services about this recently.  Olivia has kindly answered 2 pressing questions, particularly for those considering buying into the housing market for the first time:
To buy or rent currently?
Home loans [...]

Lingerie or Underwear

Recently, after a great girlie trip to the Bunya mountains, I realised that I was sadly lacking in the lingerie department.  Well when I say sadly lacking, I mean wearing sexy lingerie is not an everyday event for me.  I have always thought lingerie was something for special occasions.  Isn’t underwear and lingerie two totally [...]

The new marketing target, Gamma Women

I often catch myself presuming I know my female audience well, simply because I am one.  I expect I’m probably not alone in making this common mistake. 
Like any major market segment however, shifts and changes are regular and it seems those who continually cultivate a deeper understanding of the modern women, are at the [...]

PMS or princess?

A male friend asked me recently if PMS was just an excuse for women.  "Excuse for what?" I asked.  "You know, so a woman can be more…difficult, than usual."
Since when do we need an excuse?  I jest, of course, but PMS is complex and an area of female health that is rife with misconceptions.  It [...]