Posts Tagged ‘Brisbane Woman’

Women in Business August Update

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Australian Labor Party – Small Business Policy.

Australian Liberal Party – Small Business Policy.

Australia's top small businesses want tax relief. A survey of 100 of Australia’s top small and medium businesses has nominated company tax cuts as the most important action the federal government could take to better demonstrate its support of the sector.

Queensland Business Recognized as Australian Business of the Year. Sunshine Coast cased entrepreneur Sandy Forster has taken out the top honour in the 2010 Australian Home-bases Business Awards where she was awarded Australian Business of the Year at a ceremony held in Melbourne, Austrlian over the weekend.

Women Feel Stereotyped by Wealth Managers. According to the study, 55% of respondents said wealth managers must improve how they approach the advisory needs of women. Discontent was highest among women with $1 million to $5 million in assets under management.

20 Best-Branded Women On Twitter. This list of "best-branded" women on Twitter comprises travel experts, political bloggers, former models, social media gurus to happiness experts and TV producers. Despite their disparate backgrounds, all have one primary thing in common: They utilize social media to help promote their brand as well as a larger cause and always "give back" to the Twitter community.

Why Women Rock in Business!  Lorrie Thomas, Web Marketing Lecturer ?n? practiced ?n women ?n? marketing, keynotes th? Women’s Economic Ventures (WEV) THINK BIG! Event

How Women Use the Web [REPORT]. More women than men across the world visit social networking sites and spend 30% more time per month using them.

Women still struggling to break into family business: Report. A new study of Australia's family business sector has revealed women are still struggling to break into family-owned firms, with just 11% of family businesses owned by women and sons five times more likely to become CEO than daughters.

Are we entering The Age of Women?  For the past century women's progress has been cast as a struggle for equality with men. But what if equality isn't the end point? What if modern postindustrial society is simply better suited to women?

The Four Myths of Self Promotion

Kelly Watson, Forbes Woman


It’s time to toot you horn!!

Want to make a woman feel uncomfortable? Just ask about her strengths.

It’s no stereotype: Studies show that women are notoriously bad at promoting themselves.

One study, from employee search firm ISR, attributes this trait to the high value women place on relationships and communities.

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Making The Most Out Of Networking…

networking11When you are commencing in your own business, attending networking events can be a tad overwhelming.  If you compare networking to other forms of new business development, it is less expensive and very effective.

You’ll need to find the right networking event for you and your business. It’s also important to remember that it does take time to reap the benefits of networking. Just like you can’t build a highly successful business or career overnight, the same patience and timing needs to be applied to networking.

For anyone new to networking the most important lesson to learn is that it’s not all about ‘you.’ The key to successful networking is showing interest in other people and what they are doing, genuine interest too. The best networkers have a real interest in people and it shows because they come across as authentic in their interactions.

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Women in Business March Update

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 Women face earning curve on pay

Consumer Reports: Products women pay more for

E-mail marketing still strong despite social media buzz

Women Are Looking To Build Wealth And To Have Financial Freedom!

New book: How to talk so men will listen

Australia's top female entrepreneurs

The wealthy women list

Why Women Are the Biggest Emerging Market

Germaine Greer – Change is a feminist issue

Scary – One in five women in Australia don't trust men with their shared finances

92% of Australian women say gender balance not equal in the workplace

Why women should aim for the top!

Email marketing still remains strong in business

Honey, Don't Bother Mommy. I'm Too Busy Building My Brand.

Women control Word of Mouth marketing … are you taking advantage?

New stats: Part Time Entrepreneurs on The Rise.

Wealth Creation For Women

money1Wealth creation and freedom are no longer a part of the boys club.  Many smart, savvy women are now creating financial freedom.  Our banks, investment companies and financial planners specifically target these financially sophisticated females.  It’s hard to believe that wealth creation for women was an unheard of industry 10 years ago! 

When you are starting out, the road to financial freedom can seem daunting, if not a little overwhelming.  But like all areas, the key to success is educating yourself, gaining confidence and taking action.  I spoke to Dale Gillham, CEO of Wealth Within about this recently.   He has some great advice on this topic so please check out his article below.

Looking to achieve financial independence early?

Financial independence is a goal many strive to achieve, yet only a few accomplish.

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A tale from a female entrepreneur…

How I Discovered my Mojo! ingird

A few years I ago I had a wake up call.  I realized that I’d been lied to over and over again! 

I was living in NYC working in a stressful job in TV development and trying to secure investment for my wellness company, Bodylove.

Totally under paid as I toiled away at 16-hour days, my only salvation from going insane during the long enduring winter was my local gym. I loved my gym because it was the only luxury I could afford and for an hour a day I felt that I was living at a resort in the Maldives.

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Does your business deserve an award?

awards1Have you ever come across the words ‘award-winning business’ in a business article or email tagline and wondered how you could add them to your business? 

Or have you been nominated for an award, but thought the work involved wasn’t worth it? 

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The housing market for women…

realestateGiven the positive movement in our economic climate, many women are now reconsidering their current financial options.  I spoke to Olivia Maragna from Aspire Retire Financial Services about this recently.  Olivia has kindly answered 2 pressing questions, particularly for those considering buying into the housing market for the first time:

To buy or rent currently?

Home loans – to fix or not?
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Lingerie or Underwear

lingerie1Recently, after a great girlie trip to the Bunya mountains, I realised that I was sadly lacking in the lingerie department.  Well when I say sadly lacking, I mean wearing sexy lingerie is not an everyday event for me.  I have always thought lingerie was something for special occasions.  Isn’t underwear and lingerie two totally different things?  Apparently not. 

According to my niece in her early twenties, wearing beautiful lingerie is an every day occurrence.  She was appalled that I might consider saving such treasures for evenings of romance.  ‘What do you wear the rest of the time, nanna knickers’ she scoffed.  Well I wouldn’t have quite called them that.

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The new marketing target, Gamma Women

gammaI often catch myself presuming I know my female audience well, simply because I am one.  I expect I’m probably not alone in making this common mistake. 

Like any major market segment however, shifts and changes are regular and it seems those who continually cultivate a deeper understanding of the modern women, are at the forefront.

Marketing to women is globally big business, with thousands of companies competing in this multibillion dollar industry world-wide.  Long gone are the days where women waited patiently for an allowance each week and their buying power consisted of controlling the grocery shopping. Women are now responsible for 80% of all household purchases. 

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