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Posts Tagged ‘David Bohan’
The new marketing target, Gamma Women
August 13, 2009 | 
Author 
I often catch myself presuming I know my female audience well, simply because I am one. I expect I’m probably not alone in making this common mistake.
Like any major market segment however, shifts and changes are regular and it seems those who continually cultivate a deeper understanding of the modern women, are at the forefront.
Marketing to women is globally big business, with thousands of companies competing in this multibillion dollar industry world-wide. Long gone are the days where women waited patiently for an allowance each week and their buying power consisted of controlling the grocery shopping. Women are now responsible for 80% of all household purchases.
Posted in Women in Business - General | 
Tags: Brisbane Woman, David Bohan, events in brisbane, gamma marketing, gamman women, household purchases, Kylie Welsh, marketing to women, Meredith Publishing, NBC Univesal research, Stephanie Bressan, womens buying power, working collaboratively | 
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