Posts Tagged ‘marketing to women’

Women in Business April Update

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The new marketing target, Gamma Women

gammaI often catch myself presuming I know my female audience well, simply because I am one.  I expect I’m probably not alone in making this common mistake. 

Like any major market segment however, shifts and changes are regular and it seems those who continually cultivate a deeper understanding of the modern women, are at the forefront.

Marketing to women is globally big business, with thousands of companies competing in this multibillion dollar industry world-wide.  Long gone are the days where women waited patiently for an allowance each week and their buying power consisted of controlling the grocery shopping. Women are now responsible for 80% of all household purchases. 

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